Things, suggestions and ideas to consider

What am I thinking...
Why do designers use a sketch book?
What are the different types of use for a sketchbook?
What other types of stakeholders use a sketch book, outwith the art and design field?
Who would sponsor our company?... universities, art schools, colleges?
What additional service would our company provide?
The big yellow phone: one to one chats with anyone who calls the number, whether that be a design student or an old lady, we would chat to them. (similar ethics to Innocent)
Create a company mission statment which portrays our values and intentions.
Create brand image and logo.
Idea for logo: doodle representing each discipline.
Form of final product:
black and white, incorporating features of an address book, room for contact details and notes, blank pages, bound...
'Sketch' will remind you of who your fellow students are and what they are capable of, and introduce you to new students work you are unfamiliar with. As well as functioning as a portfolio and CV.
Design of front cover?graphic?
Book opens from left hand side rather than familair right hand side
Target audience: graduates, typical sketchbook users, as well as design consultancies or uninformed person in need of help from a designer.

How are we going to present on the day?
Incorporate 'make believe' reviews from newspapers about our design.
How are we going to explain what 'sketch' is all about?
Use blog regularly and hand in as evidence of thinking behind our idea.
How can we extend the brand: pencils? a bit cliche, post its?
Who are we as a company?
Why would people use our service and buy our product?
What do we offer?
How much would the book cost?
Where would people buy it?

"Life is always a sketch. No sketch is quite the right word, because a sketch is an outline of something, the groundwork for a picture, whereas the sketch that is life is a sketch of nothing, an outline without a picture..." Milan Kunedra